Colorado Global Privacy Control Now in Effect

Colorado Global Privacy Control Now in Effect

January 3, 2024

Colorado Global Privacy Control Now in Effect

By: Linda Goodman

 

The Colorado Privacy Act (“CPA”) contains express Consumer rights, including the rights of Colorado Consumers to opt-out of the Sale of Personal Data and the Processing of Personal Data for Targeted Advertising. Beginning on July 1, 2024, organizations that fall within the CPA’s application thresholds must allow Consumers to opt-out of the Sale of their Personal Data or use of their Personal Data for Targeted Advertising using a Universal Opt-Out Mechanism (“UOOM”).

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