The CPPA Board Approves Proposal to Require Browsers to Offer Opt-out Preference Signals at their December Meeting

The CPPA Board Approves Proposal to Require Browsers to Offer Opt-out Preference Signals at their December Meeting

By: Linda Goodman

At the December 8, 2023 meeting, the California Privacy Protection Agency (“CPPA”) Board voted 5-0 to advance a legislative proposal to require browser vendors to include a feature that allows users to exercise their California privacy rights through opt-out preference signals.

Currently under the CCPA, businesses are required to honor opt-out preference signals as a request to opt-out of sale/sharing....