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Regulations require the posting of a Privacy Policy or often referred to as a Privacy Statement on all websites. This Guide breakdown the fundamentals of the law and the legal requirements necessary for businesses to be in compliance.  This Guide is a starting point in the compliance process for your business.

This guide makes recommendations pertaining to proper registration of mailing domains and compliant practices which allow the publisher to remain anonymous while simultaneously properly registering the domains.

 

This Management Agreement is designed to be used by the Central Management Company in a complex structure. It provides for the management of all out-sourced personnel for each of the operating companies. Please remember that each operating company should have its own contract with the Central Management Company. Read more

This contract is intended to be used by an Advertiser retaining a Publisher to disseminate marketing through “branded” commercial email marketing.  It should be used when the Publisher has an email list which is “branded” to the Publisher.  For example, a Publisher may have obtained his data from a health related site through a newsletter registration box.  In such a case, the Publisher will wish to use the newsletter name to disseminate advertising to increase the RIO.  This contract sets out the rules and regulation the Publisher must follow and provides that

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This Agreement is intended to be used by an Advertiser retaining a Publisher to disseminate marketing through a co-registration model or website. It is heavily weighted in compliance in that it sets out the current regulations regarding co-registration marketing. It further limits the type of website or newsletter that that can be used by the Publisher.Read more
This Agreement is intended to be used by an Advertiser retaining a Publisher to provide dissemination of display advertising. It is heavily weighted in compliance in that it sets out the current regulations regarding display advertising and limits the type of site that can be used for the Advertiser’s display marketing. It also limits where the advertising can be displayed on the website.Read more
This Agreement is intended to be used by an Advertiser retaining a Network or Publisher to provide dissemination of advertising through commercial email marketing. It is heavily weighted in compliance in that it sets out the current regulations regarding commercial email marketing.Read more
This Agreement is intended to be used by an Advertiser retaining a Network or Publisher to provide a variety of marketing or to be used by an Advertiser as a master agreement for all verticals of advertising. It is heavily weighted in compliance in that it sets out the current regulations regarding a variety of marketing.Read more
This Agreement is intended to be used by an Advertiser retaining a Publisher to provide dissemination of social marketing advertising. It is heavily weighted in compliance in that it sets out the current regulations regarding social marketing. In addition, it provides claw back provisions and indemnification for violation of the rules and regulations set out in the agreement. It shifts liability for a legal violation in the marketing onto the Publisher.Read more

This Insertion Order for the Master Service Agreement is designed to be used solely for the retention of a Publisher to provide commercial email marketing.  The Insertion Order, often referred to as an “IO”, sets forth specific information regarding the campaign including pricing, budget, the authority to use affiliates or sub-publishers, the geographical limitations (if applicable), and the contact information for the Publisher, referred to as “Media Company” and the Advertiser, referred to as “Customer”.  This Agreement sets forth the legal compliance requirements for

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