Branded or Newsletter Email Marketing Compliance Guide

Branded email marketing refers to a practice where a Publisher has developed data from either its own website or a third-party website in a manner in which the consumer has registered or subscribed to receive commercial offers from the Publisher under a “Brand.”  This may be first-party data, or it may be third-party data.  Either way, the Publisher has gained the trust of the recipient sufficient to get into the recipient’s inbox and the recipient will open the email.  The purpose of the email is not to communicate about the products and services of the Sender, rather it is