Last month, three consumers filed a lawsuit against Apple, Inc. alleging that Apple, Inc. violated consumers’ privacy rights and disregarded its legal responsibility by systematically disclosing the personal listening information of iTunes users.
The information that Apple sells to third parties includes full names, home addresses, genre of music purchased and downloaded and music even stored on iPhones. Apple sells the data to developers of mobile applications, direct-mail advertisers, data analytics companies and marketing firms, data aggregators, data appenders, data cooperatives and list brokers.
The iTunes users said that the third parties can then add other personal information about Apple customers, such as sex, age, household income, education and marital status, then selling that compiled information to anyone due to an unregulated market.
Apple is not Honoring Your Privacy
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