On November 14, 2024, the California Privacy Protection Agency (“CPPA”) made headlines with its announcement of settlements with two data brokers, Growbots, Inc. and UpLead LLC, over their failure to comply with the California Delete Act. This legislation, which came into effect in 2023, requires data brokers to register with the CPPA and pay an annual fee to support the creation of the California Data Broker Registry. The two companies in question were found to have neglected this requirement, resulting in fines and penalties.
As part of the settlements, Growbots will pay a fine of $35,400, and UpLead will pay $34,400. In addition to these fines, both companies have agreed to cover the legal costs incurred by the CPPA in handling these violations, which occurred between February and July 2024. These settlements underscore the CPPA’s commitment to holding companies accountable for failing to meet the regulatory requirements set forth by the Delete Act.
California Privacy Protection Agency Settles with Data Brokers Over Violations of the Delete Act
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