The Colorado Privacy Act (“CPA”) contains express Consumer rights, including the rights of Colorado Consumers to opt-out of the Sale of Personal Data and the Processing of Personal Data for Targeted Advertising. Beginning on July 1, 2024, organizations that fall within the CPA’s application thresholds must allow Consumers to opt-out of the Sale of their Personal Data or use of their Personal Data for Targeted Advertising using a Universal Opt-Out Mechanism (“UOOM”).
To ensure that Consumers and Controllers know which UOOMs will be enforced in Colorado, CPA Rule 5.07 explains that the Attorney General will “maintain a public list of Universal Opt-Out Mechanisms that have been recognized to meet the standards of this subsection,” and that the list “shall be released no later than January 1, 2024, and shall be updated periodically.”
Colorado Global Privacy Control Now in Effect
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