On November 12th, the Federal Trade Commission announced it had sent letters warning 20 more marketers nationwide to stop making unsubstantiated claims that their products and therapies can prevent or treat COVID-19, the disease allegedly caused by the novel coronavirus. This is the ninth set of warning letters the FTC has announced pertaining to health-related COVID-19 claims. In all, the Commission has sent similar letters to more than 330 companies and individuals.
Some of the letters in the most recent announcement target novel products and “treatments.” This round goes after everything from copper water bottles to personal training, bead bracelets, and water filtration systems all claiming that it can fight the disease. Unfortunately, none of these marketers had published a scientific basis for the claim that these products or services can prevent or treat the disease.
COVID Marketing Remains High Risk for ALL Products….
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