In December 2013, Senator Jay Rockefeller (D-W.Va.), as Chairman of the Senate Commerce Committee, released a 36-page report that calls for vigorous oversight of the data broker industry. The majority staff report, A Review of the Data Broker Industry: Collection, Use, and Sale of Consumer Data for Marketing Purposes, examined the practices of data brokers and how they affect American consumers.
Unsurprisingly, the Senate report found that data brokers collect massive amounts of information on hundreds of millions of consumers, including financial, political and health-related data as well as information on social media activity and consumer purchases.
Sen. Rockefeller called the Data Broker Industry “a darkside of American life,” saying that the tracking by data brokers is worse than surveillance by the U.S. government.
Data Brokers Under Scrutiny
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