Does Your Privacy Policy and Website Accurately Describe Your Use of Data?

An operator of Email Management Service, Unrollme Inc., thought their policy was accurate until the FTC alleged that it deceived consumers by sharing the consumers private data and analytics with its parent company. As a result, it will be required to delete personal information it collected from consumers as part of a settlement with the Federal Trade Commission. In the complaint, the FTC alleged that Unrollme falsely told consumers that it would not “touch” their personal emails, when in fact it shared the users email with its parent company, Slice Technologies, Inc. Unrollme ran E-receipts which are emails sent to consumers following a completed transaction and can include, among other things, the user’s name, billing and shipping addresses, and information about products or services purchased by the consumer. These analytics are valuable to its parent, Slice, who uses the e-receipts in the market research analytics products it sells.