EU Cookie Law Levels the Playing Field

Internationally, the focus is on the European Commission’s recently implemented cookie law, heating up the debate and controversy about privacy compliance in Europe and the interconnected world of the web. The way data is collected online and what happens to it is the appropriate subject of much scrutiny. The EU’s cookie law requires websites to gain explicit consent from visitors to store or receive any information on a computer or any other web connected devices. This directive is aimed at increasing transparency regarding collection, use, dissemination and storage of data. It has been designed to protect online privacy of customers by making them aware of what information is being collected about them and in what ways and giving them a choice about the amount of information collected by websites operating in any of the EU’s 27 member countries.