FTC Approves Consent Order with Marketer of Product Claiming to Prevent or Treat COVID-19 – Notice Anything Missing????

FTC Approves Consent Order with Marketer of Product Claiming to Prevent or Treat COVID-19 – Notice Anything Missing????

The Federal Trade Commission approved a final administrative consent order settling charges that a California-based marketer of a supplement called Thrive, which the FTC claimed consists mainly of Vitamin C and herbal extracts, made baseless claims that it can treat, prevent, or reduce the risk of COVID-19. According to the FTC’s April 2020 administrative complaint, since December 2018, Marc Ching, doing business as Whole Leaf Organics, advertised and sold Thrive online, through his Whole Leaf Organics website, and in March 2020 began marketing it as an “anti- viral wellness booster” that treats, prevents, or reduces the risk of COVID-19. The complaint also alleged that Ching used his Whole Leaf Organics website to deceptively advertise and sell three CBD-containing products.

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