In recent months, the Federal Trade Commission (“FTC”) has intensified its efforts to regulate the collection and sale of sensitive location data by data brokers. A recent case involving Gravy Analytics Inc. and its subsidiary Venntel Inc. has shed light on the risks posed by the unauthorized sale of consumers’ personal location data, and it underscores the urgent need for businesses to prioritize privacy and transparency when handling consumer information.
FTC Cracks Down on Data Brokers for Selling Sensitive Location Data
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