In one of the largest enforcement actions targeting online fraud, the Federal Trade Commission (“FTC”) has successfully shut down a massive international scheme that deceived millions of consumers with bogus "free" trial offers. The case, which involved Jesse Willms and his associated companies, highlights the dangers of negative-option marketing—a practice where companies interpret consumers' silence or lack of action as consent to continue charging them for unwanted goods and services.
FTC Cracks Down on Deceptive 'Free Trial' Scams, Secures $359 Million Settlement
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