In today's increasingly connected global marketplace, privacy and data security have become top priorities for consumers and businesses alike. Companies that handle personal data must adhere to strict privacy frameworks, particularly when transferring data across borders. One such framework is the EU-U.S. Safe Harbor, a voluntary program designed to help U.S. companies comply with European privacy laws when transferring data from the European Union to the United States. However, recent enforcement actions by the Federal Trade Commission (“FTC”) have highlighted the importance of maintaining transparency and honesty when making privacy-related claims.
FTC Enforcement Highlights the Importance of Honest Privacy Claims for Businesses
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