FTC Refunds Over $2.4 Million to Victims of Lurn's Deceptive Business Coaching Claims

In the world of online business coaching, promises of quick and easy wealth have become all too common. However, the recent actions of the Federal Trade Commission (“FTC”) against Lurn, an online business coaching company, offer a powerful reminder of the risks associated with misleading marketing. The FTC has stepped in to offer restitution to consumers who were deceived by Lurn’s inflated claims about the potential earnings from its programs. This settlement, which involves sending over $2.4 million in refunds to affected individuals, highlights the importance of transparency and honesty in the online business coaching industry. In September 2023, the FTC filed a lawsuit against Lurn, accusing the company of making false and misleading claims about the income consumers could expect to earn through its coaching services. Among the most egregious claims was the promise that customers could become a "Stay-At-Home Millionaire" or that they could "fail 98% of the time and still make $11,453 per month." These types of bold statements were marketed to entice individuals to purchase coaching programs, but according to the FTC, Lurn lacked the evidence to support such assertions. Worse still, very few, if any, customers actually saw any financial success from the programs they purchased. If you would like to read more about this case and others, visit our Case Studies Library.