In response to concerns raised by app developers and parents, the Federal Trade Commission (“FTC”) has updated its guidance for the Children’s Online Privacy Protection (“COPPA”) Rule.
COPPA, which went into effect a little over a year ago--in July 2013, generally requires operators of online services (including mobile apps) to get verifiable parental consent (“VPC”) before collecting personal information from a child. The owners, or “operators,” must clearly explain the mobile apps’ information practices, provide direct notice to parents about those practices and obtain parental consent before collecting the child’s personal information. These obligations apply to mobile app companies when third parties such as ad networks or plug-ins collect personal information through their mobile apps.
FTC Updates COPPA Compliance Guidance for Apps
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