In the ever-evolving world of digital marketing, the line between ethical promotion and deceptive advertising can sometimes blur, leading to serious consequences. A prime example of this is the case brought by the Federal Trade Commission (“FTC”) against a Florida-based affiliate marketing operation, which used a vast spam email campaign to promote bogus weight-loss products. The case, which made headlines in 2016, serves as a stark reminder of the power of deceptive online tactics and the importance of transparency and truth in marketing.
The Hidden Dangers of Fake News in Marketing from the FTC’s Action Against Spam Weight-Loss Campaigns
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