In an era where e-commerce is thriving, customer expectations around shipping and returns have become more critical than ever. Consumers expect fast, reliable deliveries, and they trust businesses that promise to protect their purchases. However, as seen in the recent Federal Trade Commission (“FTC”) case against GOAT, one of the leading online marketplaces for sneakers and apparel, failing to meet these expectations can lead to significant financial and reputational consequences.
The Importance of Transparent Shipping and Customer Service Practices
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