Lessons from Verkada's Data Breach and Marketing Violations and What Every Business Needs to Know

Lessons from Verkada's Data Breach and Marketing Violations and What Every Business Needs to Know

In the ever-evolving digital landscape, businesses are constantly reminded of the importance of safeguarding customer data. A recent case involving Verkada, a security camera company, has highlighted the severe consequences that can arise from neglecting both security protocols and marketing ethics. Verkada, which provides security cameras and services to thousands of businesses globally, is facing a massive settlement and a long list of requirements after the Federal Trade Commission (“FTC”) took action against the company for serious data breaches and violations of the CAN-SPAM Act.

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