Despite impassioned resistance from advertising groups, Mozilla is going forward with its plans to automatically block third party cookie tracking in its Firefox 22 browser. As the world’s second leading browser, behind Microsoft Internet Explorer, the new version of Firefox is scheduled for general release on June 24, 2013.
Mozilla will be following in the footsteps of Apple's Safari, which also blocks third-party cookies by default. Currently, Microsoft's Internet Explorer 10 signals that its users do not want to be tracked but does not actually block tracking; and Google's Chrome comes with tracking on by default.
When the news of Mozilla’s plans was first released earlier this year, Mike Zaneis, General Counsel for the Interactive Advertising Bureau (“IAB”) called the move “a nuclear first strike” against the industry. The IAB is one of several advertising organizations that has been fighting other privacy moves by browser makers, including Microsoft's decision to set "Do Not Track" on by default in Internet Explorer 10 (“IE10”).
Mozilla Moves Forward with Cookie-Blocking Patch
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