Microsoft Corporation’s decision to make it harder to track users' online behavior earned the resistance with industry for their “Do Not Track” implementation in Internet Explorer 10 (“IE10”).
Do Not Track (“DNT”) is a browser feature that signals whether a user wants online advertisers and websites to track his or her movements. Despite the criticism that the new tools cut off valuable customer-targeting information, Microsoft has no plans to change the automatic setting in its IE10 browser that tells websites not to track user behavior. In all other browsers, DNT is disabled by default — the user must specifically enable it. In IE10, DNT will be enabled by default. Users will be asked their preference when running IE for the first time but, if they, as most users do, go with the standard settings, DNT will be set.
Privacy vs. Advertisers: Microsoft’s IE10’s Do Not Track Default Debate
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