TCPA Common Text Messaging Risks

TCPA Common Text Messaging Risks

Did you know that the Telephone Consumer Protection Act ("TCPA") isn’t only for prohibitions on robocalls? Autodialed text messages are also covered under the TCPA’s scope. There are important requirements for managing and monitoring a text messaging program for your business in order to comply with the TCPA rules and standards. The first and most important risk is making sure to have a Sufficient Opt-in Mechanism in order to obtain consent for automated text message communications. This means that you must require a consumer to provide consent by opting in to receive text messages. Now, if the consumer agrees to text messaging via an online form or verbally over the phone, you should also use a double opt-in in confirming the consumer’s consent to receive text messaging from your company.

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