By: Mark Rosenberg, Esq.
Videos can be a very effective Internet marketing tool. Yet, this tool comes with several hidden legal issues. These pitfalls can be avoided if the video marketer is aware of them and takes proactive measures.
The most overlooked issue in video marketing is the right of publicity. This right relates to a person’s ability to control whether and how his or her name, likeness and voice are used. In order to avoid right of publicity disputes, affiliate marketers should have all persons appearing in their videos sign a release granting the marketer the right to use that person’s name, likeness, image, etc. in connection with the recording, display and distribution of the video.
Video Marketing and the Law
Select the Option that's Right for You
CLIClaw Subscription
Empower Your Compliance Journey.
Here you will find access to a collection of proven materials used to design compliance programs for some of the largest marketers including online education, simplified guides, and checklists, as well as public resources, programs and outlines which are designed to assist you in creating your community of compliance.
$29
per month
- Educational Resources. Gain insights into designing robust compliance programs used by leading marketers. Simplified guides, checklists, and public resources are at your fingertips.
- Customizable Policies. Empower your team to create personalized policies, procedures, and contracts tailored to your business needs. Learn negotiation strategies to handle contracts effectively and mitigate risks.
- Practical Solutions. Navigate seemingly intricate compliance challenges with practical, actionable solutions.
- Knowledge Empowerment. Understand legal requirements to transform complex forms into actionable insights and strategic advantages.
And More! Continuous updates and additional resources to keep you ahead in compliance.
CLICEnterprise
Tailored Compliance Solutions for Your Business.
Contact Us Today to Get Started
- Tailored Guides & Checklists. Customized compliance guides and checklists specific to your industry and operational requirements.
- Company Private Web Portal. Secure access to a dedicated web portal for centralized compliance management, training, and documentation.
- Certified Personal Training. Expert-led training programs tailored to your company’s practices and compliance requirements.
- Compliance Alerts. Stay informed with timely alerts on regulatory changes and updates impacting your industry.
And More! Additional resources and support to streamline your compliance processes.