Are there Rules for Making Energy Savings Claims in Ads?
The FTC's Appliance Labeling Rule and the R-Value Rule address energy savings claims for appliances, lighting products, and insulation. For example, under these rules, energy efficiency claims in ads must be based on specific standardized tests.
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For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business
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