How Do I Make Disclosures Clear and Prominent according to the MARS Rule?
One goal of the Mortgage Assistance Relief Services Rule (“MARS”) is to make sure that key disclosures about the nature of mortgage assistance relief services are read – and understood – by consumers. That's why the Rule requires you to present disclosures clearly and prominently. These requirements apply to "general commercial communications" – advertising meant for a general audience, like ads on TV, radio, or the Internet – and to "consumer-specific commercial communications" – letters, phone calls, email, and the like directed at a specific person who has not yet signed up for your service. What makes a disclosure clear and prominent depends on the method you use to communicate with prospective customers. The Rule has more details on how to make sure your disclosures are clear and prominent.
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For more information, see here: www.ftc.gov/os/fedreg/2010/december/R911003mars.pdf
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