How Does the FTC Define "Bait and Switch" Advertising?
It's illegal to advertise a product when the company has no intention of selling that item, but instead plans to sell a consumer something else, usually at a higher price. For more information, ask the FTC for its Guides Against Bait Advertising.
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For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business
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