Questions & Answers

The Rule requires you to keep certain records for at least two years from the date the document is created, generated, or received: Advertising and promotional materials. You must keep a copy of each substantially different advertisement, brochure, telemarketing script, website, training document,...

Under the Rule, it's illegal to misrepresent, either expressly or by implication, any "material aspect" of your services. That includes any information that's likely to affect a consumer's decision to use your service or choose one service over another. Here are some examples of claims that would...

The Rule spells out several key pieces of information you must disclose clearly and prominently to consumers. Some disclosures must be made in all advertising for general audiences. Other disclosures must be made in one-on-one communications you have with prospective customers, like telephone calls...