My Company Offers a Money-Back Guarantee. Must we Still have Proof to Support our Advertising Claims?

My Company Offers a Money-Back Guarantee. Must we Still have Proof to Support our Advertising Claims?

Yes. Offering a money-back guarantee is not a substitute for substantiation. Advertisers still must have proof to support their claims.

 

Stay Ahead of the Curve! Explore our comprehensive CLIClaw Marketing Compliance Library for in-depth resources and insights.

  

For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business

 

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