Questions & Answers

Are Letters from Satisfied Customers Sufficient to Substantiate a Claim?

Are Letters from Satisfied Customers Sufficient to Substantiate a Claim? No. Statements from satisfied customers usually are not sufficient to support a health or safety claim or any other claim that requires objective evaluation. Stay Ahead of the Curve! Explore our comprehensive CLIC law...

What are the Substantiation Obligations in Advertising of Beauty-Related Products?

What are the Substantiation Obligations in Advertising of Beauty-Related Products? It’s time to relegate that canard to its rightful place: between “flat earth” and “tooth fairy” in the debunked myths file. From the FTC’s perspective, companies must substantiate all objective representations –...

What do I Need to Know about Scientific Testing and Results in Advertising?

What do I Need to Know about Scientific Testing and Results in Advertising? Whether it’s “4 out of 5 dentists” who recommend a certain product or a pitch person in a lab coat surrounded by charts, graphs, and learned tomes, there’s something about science that attracts the attention of potential...

What is the Science of Compliance when it Pertains to Advertising?

What is the Science of Compliance when it Pertains to Advertising? Most marketers are aware of their obligation to back up their advertising claims with what the FTC calls “competent and reliable evidence.” If the claims concern health, safety or product efficacy, the standard is “competent and...

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Questions & Answers