What are the compliance standards for companies collecting, using, and sharing consumer Geolocation Data?

1.  Prior to collecting geolocation and other personal information, the company or application must inform the consumer of what information is being collected; how it is going to be used; and whether the consumer has control of the collection process (can the consumer stop it). This may be accomplished through an end user’s license agreement.

2.  The consumer must affirmatively express consent for the company or applicant to collect, use, or share such information. The consumer must press an acceptance link.  No information should be collected until such time as the consumer accepts the end user license agreement.

 

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