What are Free Products?
A product that's advertised as free if another is purchased - "buy one, get one" - indicates that the consumer will pay nothing for the one item and no more than the regular price for the other. Ads like these should describe all the terms and conditions of the free offer clearly and prominently.
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For more information, see here: https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road
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