What are the Requirements for the Unsubscribe Button, according to the CAN-SPAM Act?

Best practices dictate that the unsubscribe mechanism be internet based and be placed as a link at the bottom of the home page and registration page. This allows consumers instant access to remove their personal information immediately. 

 

For more information, see here: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business

 

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