What are the Rules on Advertising Rebates to Consumers?
Ads that include rebate promotions should prominently state the before-rebate cost, as well as the amount of the rebate. Only then will consumers know their actual out-of-pocket cost and have the information they need to comparison shop. Rebate promotions also should clearly disclose any additional terms and conditions that consumers need to know, including the key terms of any purchase requirements, additional fees, and when consumers can expect to receive their rebate. The FTC's brochure Big Print. Little Print. What's the Deal? outlines other factors advertisers should bear in mind when making rebate promotions.
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