What is Behavioral Advertising?
Behavioral Advertising uses information collected on a user’s web browser, usually from a cookie, such as the pages they have visited or the searches they have made. This information is then used to select which advertisements should be displayed to a particular individual on websites. For example, if you have shown a preference for biking clothes while visiting a site, you may see an advertisement from a bike clothing store when you visit other sites. The information collected is only linked to an anonymous cookie ID (alphanumeric number); it does not include any information that could be linked back to a particular person, such as their name or address. The information used for targeted advertising comes from third-parties.
