What can a Company do to Protect Itself from Inappropriate or Irrelevant Content per the Consumer Review Fairness Act?

What can a Company do to Protect Itself from Inappropriate or Irrelevant Content per the Consumer Review Fairness Act?

The law says it’s OK to prohibit or remove a review that:

  1. contains confidential or private information – for example, a person’s financial, medical, or personnel file information or a company’s trade secrets;

  2. is libelous, harassing, abusive, obscene, vulgar, sexually explicit, or is inappropriate with respect to race, gender, sexuality, ethnicity, or other intrinsic characteristic;

  3. is unrelated to the company’s products or services; or

  4. is clearly false or misleading.

However, it’s unlikely that a consumer’s assessment or opinion with which you disagree meets the “clearly false or misleading” standard.

February 2017

 

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For more information, see here:  https://www.ftc.gov/tips-advice/business-center/guidance/consumer-review-fairness-act-what-businesses-need-know

 

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