What is Considered a Sale of Personal Information in the New Jersey Data Protection Act (“NJDPA”)?
Sale means the sharing, disclosing, or transferring of personal data for monetary or other valuable consideration by the controller to a third-party.
Sale shall not include:
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The disclosure of personal data to a processor that processes the personal data on the controller's behalf;
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The disclosure of personal data to a third-party for the purposes of providing a product or service requested by the consumer;
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The disclosure or transfer of personal data to an affiliate of the controller;
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The disclosure of personal data that the consumer intentionally made available to the general public through a mass media channel and did not restrict to a specific audience; or
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The disclosure or transfer of personal data to a third-party as an asset that is part of a proposed or actual merger, acquisition, bankruptcy, or other transaction in which the third-party assumes control of all or part of the controller's assets.
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