What is Considered Targeted Advertising in the Tennessee Information Protection Act (“TIPA”)?
Targeted advertising:
(A) Means displaying to a consumer an advertisement that is selected based on personal information obtained from that consumer's activities over time and across nonaffiliated websites or online applications to predict the consumer's preferences or interests; and
(B) Does not include:
(i) Advertisements based on activities within a controller's own websites or online applications;
(ii) Advertisements based on the context of a consumer's current search query, visit to a website, or online application;
(iii) Advertisements directed to a consumer in response to the consumer's request for information or feedback; or
(iv) Personal information processed solely for measuring or reporting advertising performance, reach, or frequency.
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