What Else to Know for Social Media Influencers
- You can’t talk about your experience with a product you haven’t tried.
- If you’re paid to talk about a product and thought it was terrible, you can’t say it’s terrific.
- You can’t make up claims about a product that would require proof the advertiser doesn’t have – such as scientific proof that a product can treat a health condition.
For more information, see here: https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers
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