What does Compliance Mean?
At the simplest level, compliance means that your business model and your marketing material comply with all applicable laws, rules and regulations. To ensure your business and your marketing material comply, you need to create a culture of compliance within your business so that everyone in your business knows the basic legal requirements related to what you are marketing. Best advice is to have your current business model and marketing material reviewed by a qualified counsel, invest in compliance training for your entire staff and stay up on current changes in the law. Pay particular attention to the Federal Trade Commission Decisions and the Attorney General of your state.
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