What happens when my Advertising is in Non-Compliance with the FTC?
The FTC periodically joins with other law enforcement agencies to monitor the Internet for potentially false or deceptive online advertising claims.
If your advertisements don't comply with the law, you could face enforcement actions or civil lawsuits. For advertisers under the FTC's jurisdiction, that could mean:
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orders to cease and desist, with fines up to $43,280 per violation should they occur.
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injunctions by federal district courts. Violations of some Commission rules also could result in civil penalties of up to $40,654 per violation. Violations of court orders could result in civil or criminal contempt proceedings.
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in some instances, refunds to consumers for actual damages in civil lawsuits.
For more information, see here: https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road
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