What Makes an Advertisement Unfair?
According to the Federal Trade Commission Act and the FTC's Unfairness Policy Statement, an ad or business practice is unfair if:
• it causes or is likely to cause substantial consumer injury which a consumer could not reasonably avoid; and
• it is not outweighed by the benefit to consumers.
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For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business
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