What is the Nebraska Data Privacy Act (“NDPA”)?
The Nebraska Data Privacy Act (“NDPA”), effective January 1, 2025, establishes data privacy rights for consumers, including opt-out mechanisms, opt-in consent for sensitive data, and data protection assessments. It applies to personal data collected from consumers in a business context, excluding employee and business-to-business data. The law, enforceable only by the Attorney General, does not provide a private right of action. Violators have a 30-day cure period to address issues, after which they face penalties of $7,500 per violation, with the cure period not expiring.
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