As with any other form of advertising or promotion, claims made through telemarketing must be truthful and substantiated. In addition, the FTC’s Telemarketing Sales Rule applies to transactions involving the use of interstate telephone calls to sell goods or services. The Rule requires companies to make specified disclosures in their telephone calls and prohibits misrepresentations. For more information, ask the FTC for a copy of Complying with the Telemarketing Sales Rule.
For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business
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