What is the "Valid Postal Address" in the CAN-SPAM Act?
Valid postal address satisfied by accurately-registered P.O. or private mailbox (16 C.F.R. §316.2(p))
The new Rule allows businesses to publish a sender’s P.O. Box or private mailbox in a commercial email message to comply with the valid physical postal address requirement.
It must be “accurately” registered with the USPS or with a commercial mail receiving agency established pursuant to USPS regulations.
The Commission noted that if such an address was not accurately identified on the applicable postal form used for registering it, or if the registrant failed to comply with any applicable requirements (e.g., that two forms of valid id be furnished when registering the P.O. Box,) such address would not meet the definition of “valid” physical postal address. In other words, you or your company must be tied to the postal box.
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