When Advertising Products are sold with a Guarantee or Warranty, What Information Must be Included in the Ads?
If an ad mentions that a product comes with a guarantee or warranty, the ad should clearly disclose how consumers can get the details. Any conditions or limits on the guarantee or warranty (such as a time limit or a requirement that the consumer return the product) also must be clearly disclosed in the ad. Finally, the law requires companies to make copies of any warranties available to consumers before the sale. This applies to retail sales, sales by phone or mail, and online transactions. For more information, ask the FTC for the Guides for the Advertising of Warranties and Guarantees.
Stay Ahead of the Curve! Explore our comprehensive CLIClaw Marketing Compliance Library for in-depth resources and insights.
For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business
These materials were obtained directly from the Federal Government public website and are posted here for your review and reference only. No Claim to Original U.S. Government Works. This may not be the most recent version. The U.S. Government may have more current information. We make no guarantees or warranties about the accuracy or completeness of this information, or the information linked to. Please check the linked sources directly.