When Can a Company Advertise a "Going Out of Business Sale"?

When Can a Company Advertise a "Going Out of Business Sale"?

The short answer is: only when a store is going out of business. It would be deceptive to advertise a “going out of business sale” when a store is not going out of business. 

 

Stay Ahead of the Curve! Explore our comprehensive CLIClaw Marketing Compliance Library for in-depth resources and insights.

 

For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business

 

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