When to Disclose for Social Media Influencers
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Disclose when you have any financial, employment, personal, or family relationship with a brand.
Financial relationships aren’t limited to money. Disclose the relationship if you got anything of value to mention a product.
If a brand gives you free or discounted products or other perks and then you mention one of its products, make a disclosure even if you weren’t asked to mention that product.
Don’t assume your followers already know about your brand relationships.
Make disclosures even if you think your evaluations are unbiased.
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Keep in mind that tags, likes, pins, and similar ways of showing you like a brand or product are endorsements.
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If posting from abroad, U.S. law applies if it’s reasonably foreseeable that the post will affect U.S. consumers. Foreign laws might also apply.
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If you have no brand relationship and are just telling people about a product you bought and happen to like, you don’t need to declare that you don’t have a brand relationship.
For more information, see here: https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers
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