When may a Company Advertise that a Product is "On Sale"?
The same standards for truthfulness apply when a company makes advertising claims about sale prices or products being “on sale.” For more information, ask the FTC for the Guides Against Deceptive Pricing. Since this issue often involves local practices, you may also want to contact the Attorney General’s office in the state(s) where you plan to advertise.
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For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business
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