Where Do you Place the Disclosure in the Headline of a Native Ad?
Place disclosures in front of or above the headline of the native ad.
The location and spacing of a disclosure in relation to the native ad it clarifies also matters. If a publisher site is read left to right, consumers are less likely to notice disclosures positioned to the right of the native ads to which they relate. In addition, if native ads are inserted into a vertical stream of content items, placing a disclosure below a native ad increases the risk that consumers will click on the ad without seeing the disclosure. Consumers are most likely to notice and understand disclosures that are placed immediately in front of or above a native ad’s headline.
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For more information, see here: https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses
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